Prime Energy’s growth in South Island customers has exceeded the electricity retailer’s expectations.
About 17 per cent of the firm’s accounts are now in the South Island. It had 196 ICPs on southern networks at the end of September – a six-fold increase in six months.
“We’re actually probably doing a little better than we had budgeted for or focused on but we were certainly targeting growth in that area,” New Zealand manager Neil Brumfit says.
Prime launched in Auckland in 2011. It widened its reach through the North Island in subsequent years and supplied its first South Island customers in late 2014. In April it opened a South Island branch office in Christchurch.
The company supplied just over 1,130 accounts nationwide last month – 196 of them on the South Island. The bulk of those were on the Orion network, making it Prime’s second-largest catchment after Auckland, according to Electricity Authority data.
Niche
Prime is among a handful of more specialist retailers trying to tailor packages for commercial clients, property managers and small businesses.
Originally posted on Energy News
